C4 Energy - Supersport Rebrand
As lead creator for C4’s Supersport launch, I concepted and executed a high-impact visual campaign that highlighted their two hero flavors using magical realism and practical effects. I directed, shot, production designed, and edited the project—engineering in-camera illusions like levitating shaker bottles and swirling macro powder shots that gave the campaign a textured, tactile aesthetic. What was meant to be a one-day shoot became a three-day buildout due to the complexity of capturing real-world magic, like a bottle cap spiraling shut mid-air or bursting cans with colored powder. The end result was a visually explosive spot elevated by hip-hop energy and handcrafted visual effects that helped distinguish the brand in a crowded category.
C4 Energy - New York
As a part of C4’s Energy Drink of the Summer campaign, I followed the one and only Jason Diaz to New York for the annual Pride celebration. The goal was to show Jason exploring New York, while also giving him a chance to meet up with his fans during the celebration. I came on board as the C4 content creator to jam out a series of relevant and quick turn social assets that C4 could use to keep the campaign’s momentum running strong.
C4 Energy - House Party
To kick off the summer, C4 Smart Energy hosted an epic house party in Beverly Hills, CA. Partnering with Kevin Hart’s Gran Coramino, this C4 energy LA bash caught all the vibes, and I was lucky enough to join them as their content capturer for the night. I set up and covered step and repeat interviews, as well as all around capture of this unforgettable event.
C4 Energy - WWE
C4 Energy was a major sponsor in this year’s WWE SummerSlam event. They had a massive event the day before to provide fans with an up close C4 experience where they got a chance to meet the all stars, Seth ‘Freakin’ Rollins and Rhea Ripley.
I was brought on to conceptualize and execute a bank of content we could capture and deliver on the day. Though when the production day did come, most of the production assets that were needed for the event never arrived, we had to quickly pivot to fresh concepts that would be just as fun and relevant for the brand’s platform.
I was brought on to conceptualize and execute a bank of content we could capture and deliver on the day. Though when the production day did come, most of the production assets that were needed for the event never arrived, we had to quickly pivot to fresh concepts that would be just as fun and relevant for the brand’s platform.