Darren Hummel

A versatile creative professional with a passion for visual storytelling.

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Darren Hummel

A versatile creative professional with a passion for visual storytelling.




Information


Instagram 
LinkedIn
Vimeo

C4 Energy - Supersport Rebrand


With the relaunching of the Supersport brand, C4 reached out to get a product specific teaser together to build some epic awareness. 




C4 Energy - New York


As a part of C4’s Energy Drink of the Summer campaign, I followed the one and only Jason Diaz to New York for the annual Pride celebration. The goal was to show Jason exploring New York, while also giving him a chance to meet up with his fans during the celebration. I came on board as the C4 content creator to jam out a series of relevant and quick turn social assets that C4 could use to keep the campaign’s momentum running strong.


C4 Energy - House Party


To kick off the summer, C4 Smart Energy hosted an epic house party in Beverly Hills, CA. Partnering with Kevin Hart’s Gran Coramino, this C4 energy LA bash caught all the vibes, and I was lucky enough to join them as their content capturer for the night. I set up and covered step and repeat interviews, as well as all around capture of this unforgettable event.



C4 Energy - WWE


C4 Energy was a major sponsor in this year’s WWE SummerSlam event. They had a massive event the day before to provide fans with an up close C4 experience where they got a chance to meet the all stars, Seth ‘Freakin’ Rollins and Rhea Ripley.

I was brought on to conceptualize and execute a bank of content we could capture and deliver on the day. Though when the production day did come, most of the production assets that were needed for the event never arrived, we had to quickly pivot to fresh concepts that would be just as fun and relevant for the brand’s platform.