Nike Jordan - Jumpman

EP: Autumn Hymes
Studio Producer: Kory Kovachevich
Producer: Kevin J. Tighe
DP & Editor: Darren James Hummel
Stylist: Jamar Hart
Stills Photographer: Braylen Dion   

For the first time, Late Night Jack hits the streets to meet with fans and ask them the questions they didn't know they needed answers to.

I came on board as director and camera lead camera operator to assist in capturing the essence of a man-on-the-street vibe that felt fresh and authentic to the current social platforms.

Conscious Minds studios partnered with Nike to complete a full in app experience tailored specifically to Nike Members. It was mostly a stills project to highlight all the exclusive Nike apparel items available only to members. I had the pleasure of joining the team as the videographer to capture the behind the scenes of the shoot that later was turned into bite-sized edits that were incorporated into the in-app experience as well as shared across Nike’s social platforms.

Nike’s original YouTube series “Sports Lab” encourages kids to get up and get moving in some of the most creative ways possible. I’m so thankful to have had the opportunity to work alongside the creative team at Conscious Minds, who produced the show, and help with concepting, communicating, and capturing these social pieces to help funnel awareness of the show across Nike’s tiktok.

Shot on location at the first ever Blue Ribbon Sports, now home of Nike's NSRL Experience. NSRL puts Nike Members in the hot seat with a running analysis and personal guidance. After the analysis, members get a first-hand recommendation about which shoes work best for them and their goals. With behavioral therapist, and LA Runner, Maya Gutierrez, our goal was to get members excited about the NSRL experience.