C4 Energy - Supersport Rebrand

With the relaunching of the Supersport brand, C4 reached out to get a product specific teaser together to build some epic awareness. 

C4 Energy - New York

As a part of C4’s Energy Drink of the Summer campaign, I followed the one and only Jason Diaz to New York for the annual Pride celebration. The goal was to show Jason exploring New York, while also giving him a chance to meet up with his fans during the celebration. I came on board as the C4 content creator to jam out a series of relevant and quick turn social assets that C4 could use to keep the campaign’s momentum running strong.

C4 Energy - House Party

To kick off the summer, C4 Smart Energy hosted an epic house party in Beverly Hills, CA. Partnering with Kevin Hart’s Gran Coramino, this C4 energy LA bash caught all the vibes, and I was lucky enough to join them as their content capturer for the night. I set up and covered step and repeat interviews, as well as all around capture of this unforgettable event.

C4 Energy - WWE

C4 Energy was a major sponsor in this year’s WWE SummerSlam event. They had a massive event the day before to provide fans with an up close C4 experience where they got a chance to meet the all stars, Seth ‘Freakin’ Rollins and Rhea Ripley.

I was brought on to conceptualize and execute a bank of content we could capture and deliver on the day. Though when the production day did come, most of the production assets that were needed for the event never arrived, we had to quickly pivot to fresh concepts that would be just as fun and relevant for the brand’s platform.

Roblox was in need of a 'creator highlight' video on one of their superstar creators, Sam Jordan. Sam is a pioneer in the Roblox creator space, and I could not be more thankful for the opportunity to craft the narrative of his journey. From initial interviews, to preparing a look and feel that would align with the Roblox brand, I stepped in as creative lead to run this project from beginning to end (including editorial, and color and sound finishing). The challenge for me on this one was to take a typical approach to a talking head interview, and make it feel not only fun and engaging, but also acutely curated to the subject.

Myself and the incredibly talented DP, Zayd Ezzeldine, met up with Sam in his Miami house and captured his interview along with some super fun BRoll.

For Coachella 2024, I was brought on by the Dorothy Creative agency to capture their incredible Postmates Activation. This space was saucy! Benny Blanco had partnered with Postmates to concoct a Secret Sauce that was perfect for dipping in fries, tots, or even in a few signature Saucetail beverages. 

We had a chance to capture with Benny when he stopped by the activation, and made sure to make it known that this was The space to stop by in the VIP Coachella space.

blk was looking to create more of a brand awareness with cool and stylish social ads that felt simple and elegant, while also getting their brand message across. They had several individual products they wanted to highlight as well as specific benefits that they could categorize and tailor for their ad testing.

I came on as creative director, shooter, and editor to bring the concepts to life. These were all shot in a small studio setting with the assistance of my producer, Salvador Falcón.

Nike Jordan - Jumpman

EP: Autumn Hymes
Studio Producer: Kory Kovachevich
Producer: Kevin J. Tighe
DP & Editor: Darren James Hummel
Stylist: Jamar Hart
Stills Photographer: Braylen Dion   

For the first time, Late Night Jack hits the streets to meet with fans and ask them the questions they didn't know they needed answers to.

I came on board as director and camera lead camera operator to assist in capturing the essence of a man-on-the-street vibe that felt fresh and authentic to the current social platforms.

Conscious Minds studios partnered with Nike to complete a full in app experience tailored specifically to Nike Members. It was mostly a stills project to highlight all the exclusive Nike apparel items available only to members. I had the pleasure of joining the team as the videographer to capture the behind the scenes of the shoot that later was turned into bite-sized edits that were incorporated into the in-app experience as well as shared across Nike’s social platforms.

Nike’s original YouTube series “Sports Lab” encourages kids to get up and get moving in some of the most creative ways possible. I’m so thankful to have had the opportunity to work alongside the creative team at Conscious Minds, who produced the show, and help with concepting, communicating, and capturing these social pieces to help funnel awareness of the show across Nike’s tiktok.

Shot on location at the first ever Blue Ribbon Sports, now home of Nike's NSRL Experience. NSRL puts Nike Members in the hot seat with a running analysis and personal guidance. After the analysis, members get a first-hand recommendation about which shoes work best for them and their goals. With behavioral therapist, and LA Runner, Maya Gutierrez, our goal was to get members excited about the NSRL experience.