DRYFT BOARD - Launching a New Era in Motion
I joined Dryft Board in October 2024 as Director of Social Media to lead the creative build-up to the company’s 2025 launch. Working closely with the CMO and Creative Director, I helped shape the brand’s identity, audience strategy, and full social launch plan — from defining its voice to developing a month-long content rollout designed to sustain momentum before, during, and after launch day.
My role spanned strategy, creative direction, and production. I developed campaign decks, managed a team of editors and videographers, and worked with top-tier action-sports talent to produce a library of content that introduced the Dryft Board to the world. On launch day, I oversaw live posting, community engagement, and short-form storytelling that brought the brand to life across every platform.
My role spanned strategy, creative direction, and production. I developed campaign decks, managed a team of editors and videographers, and worked with top-tier action-sports talent to produce a library of content that introduced the Dryft Board to the world. On launch day, I oversaw live posting, community engagement, and short-form storytelling that brought the brand to life across every platform.
Post-launch, our team hit the road — capturing real-world reactions and activations at Supercross events nationwide. I directed and filmed on-site content, created event recaps, and continued driving awareness through consistent social storytelling. The campaign established Dryft Board’s visual identity and continued conversations about innovations in the emerging electric-motion space.