Graffeo Coffee Viral Brand Launch
Here’s how we turned a Ferrari into a viral espresso bar - When Walter Haas, a new investor in San Francisco’s oldest Italian coffee roaster, asked me to make Graffeo Coffee go viral, I took the challenge head-on. His wild idea — turning a vintage 1980s Ferrari into a mobile espresso bar — was too good not to capture. Partnering with strategist Yasmin Buarque, we built a full campaign rollout to launch Grafeo’s first social presence, from viral-day content to a long-term editorial plan.
With a skeleton crew, we cruised through San Francisco serving espresso shots from the Ferrari’s trunk, blending cinematic storytelling with street-level spontaneity. I led the creative direction, directed, shot, and edited all deliverables, shaping the campaign’s signature tone and pacing.
The teaser post alone hit 1M views in 24 hours, organically growing Graffeo’s account by 10K followers in a week. What started as a stunt became a case study in how a legacy brand can reignite its identity through bold creativity, authentic storytelling, and community-driven strategy.
With a skeleton crew, we cruised through San Francisco serving espresso shots from the Ferrari’s trunk, blending cinematic storytelling with street-level spontaneity. I led the creative direction, directed, shot, and edited all deliverables, shaping the campaign’s signature tone and pacing.
The teaser post alone hit 1M views in 24 hours, organically growing Graffeo’s account by 10K followers in a week. What started as a stunt became a case study in how a legacy brand can reignite its identity through bold creativity, authentic storytelling, and community-driven strategy.
