PEPSI x SUPERBOWL LIX
When Pepsi brought its largest Super Bowl activation to life across New Orleans, I was brought on by Miniac to direct, capture, and edit the campaign’s full visual story. Over the course of three days, my photographer partner, Casey Chagrin, and I raced through 11 unique activations spread throughout the city — from VIP concerts at the Pep House to brand experiences celebrating Pepsi’s food partners like Doritos, Lays, and Cheetos.
New Orleans was the perfect backdrop — a place where food, culture, and a little bit of magic collide. The people were electric, the energy contagious, and the food some of the best we’ve ever had. That spirit fueled the way we filmed — fast-paced, immersive, and alive.
I served as director, cinematographer, and editor, crafting a suite of short-form vertical stories for social along with a high-energy recap film capturing Pepsi’s full Super Bowl presence. The final piece became the anchor film for Pepsi’s internal Super Bowl showcase and post-event marketing, helping pave the way for even larger future activations.
New Orleans was the perfect backdrop — a place where food, culture, and a little bit of magic collide. The people were electric, the energy contagious, and the food some of the best we’ve ever had. That spirit fueled the way we filmed — fast-paced, immersive, and alive.
I served as director, cinematographer, and editor, crafting a suite of short-form vertical stories for social along with a high-energy recap film capturing Pepsi’s full Super Bowl presence. The final piece became the anchor film for Pepsi’s internal Super Bowl showcase and post-event marketing, helping pave the way for even larger future activations.